Google Ads

Campaigns built and run by senior specialists, with one job: turning your ad spend into calls, enquiries and sales.

Google Ads that pay their way.

Be the business people find the moment they search for what you sell, on Google Search, Shopping, YouTube and now inside Google's AI answers. Our senior team builds and runs every campaign around the results you can count: calls, enquiries and sales.

Book a Free Strategy Session Or call 1300 366 438
  • Certified Google Partner
  • Senior specialists only
  • Month to month, no lock-in
  • Plain-English monthly reports

Be there the moment they're ready to buy

Most advertising interrupts people. Google Ads answers them. When someone types “emergency plumber near me” or “buy kitchen knives online”, they're telling you exactly what they want, right now. Put the right message in front of that search and you're simply the easiest yes.

Fast.

Ads can start showing as soon as your campaigns are approved, so enquiries can begin while longer-term work like SEO builds momentum.

Measurable.

Spend is tracked to calls, enquiries and sales, so you can see what's working and what to cut.

Flexible.

Turn spend up in your busy season and ease it back when you're booked out. You set the budget; we make it work harder.

One budget, every place your customers look

Google's results page looks very different to a few years ago. Ads now sit alongside AI answers, product listings, maps and video. We choose the campaign types that suit your business and run them as one joined-up plan.

Example

Text ads that appear when people search for what you sell. In Australia, Google can now also show ads within AI Overviews, drawing on existing Search, Shopping and Performance Max campaigns.

Google SearchAI Overviews

Product ads with your photo, price and store name, powered by your product feed. Performance Max reaches across Search, YouTube, Display, Discover, Gmail and Maps from a single campaign.

ShoppingPerformance Max

Video and image ads on YouTube (including Shorts), Discover, Gmail and Maps that reach the right people before they start searching, so your search ads work harder later.

YouTubeDiscoverGmailMaps

Timely reminders for people who visited your site, browsed a product or started an enquiry but didn't finish, so warm leads don't go cold.

Past visitorsUnfinished enquiries

Hover or tap a card to see where it appears.

Google's AI is only as smart as what you teach it

Google's automated bidding decides who sees your ads and what to pay, in real time, for every search. That's powerful, but it optimises for whatever results you feed back to it. Show it only clicks and it finds more people who click. Show it genuine enquiries, booked jobs and sales, and it goes looking for more of those.

Illustration

Google finds you more customersclicks

  1. 1Someone searches
  2. 2They click your ad
  3. 3They become a customerCallFormSale
  4. 4The result is sent back to GoogleJob bookedSale value
Smarter bidding next time
What Google learns from

Tracking clicks only

Google looks for more people who click. Some become customers, but many are just browsing, and your budget pays for every click.

Tracking real customers

Calls, enquiries and sales are fed back to Google, so it learns which searches bring in paying customers and puts your budget behind them.

Smiling business owner taking a customer phone call
A ringing phone is a result. We make sure Google knows it.

That's why every account we manage starts with measurement

  • Tracking what really counts. Calls, form enquiries and sales are set up properly and tested, so Google optimises for real customers.
  • Quality, not just quantity. We look past the number of enquiries to the ones that become paying work, and steer budget toward more of those.
  • Bidding matched to your data. We choose the bid strategy that suits the conversion volume you actually have, rather than handing an under-fed algorithm the wheel.

Built around how your business makes money

Winning enquiries and selling online need different campaigns, tracking and targets. We build yours around the one that pays your bills.

Plumber repairing the pipes under a kitchen sink
Service businesses

More calls, lower cost per lead

Plumbers, locksmiths and other trades live by the phone. We focus your budget on the suburbs you service, the hours you can answer and the searches that signal real need.

  • Location and ad scheduling set around your service area and hours
  • Call and form tracking, so every enquiry is counted
  • Budget steered toward the enquiries that become real jobs
  • Landing pages designed to turn a click into a call
Shopper on her sofa paying for an online order on her laptop
Online stores

More sales at a return you're happy with

In ecommerce, your product feed is your campaign. We structure Shopping and Performance Max around your margins and push budget toward the products that actually make you money.

  • Product feeds cleaned up so your titles, photos and prices show at their best
  • Campaigns structured around margins, bestsellers and seasonality
  • Return-on-ad-spend targets agreed with you, not set for you
  • Smooth setup for Shopify stores, as certified Shopify partners

Automation does the heavy lifting. We do the steering.

Google automates more every year. In September 2026 it began upgrading many Search campaigns to AI Max, its AI-powered keyword matching and ad-writing features. Used well, these tools find customers you'd never have thought to target. Our job is to give them clear direction and keep an experienced eye on the results.

Weekly

Search terms, checked

We review what people actually typed, and block irrelevant searches before they eat into budget, in Search and Performance Max alike.

Weekly

Budgets that follow performance

Spend shifts toward the campaigns, products and days that bring in results.

Ongoing

Guardrails for Google's AI

Brand, location, landing-page and messaging controls keep automated features on-brand and on-target.

Ongoing

Ad testing that never stops

Fresh headlines, offers and creative tested against each other, so your ads keep getting sharper.

Ongoing

Landing pages that finish the job

We recommend improvements, and our web team can build pages designed to convert.

Monthly

An eye on the competition

We keep track of who's bidding against you and adjust your strategy as the market shifts.

What your first 90 days look like

Every account is different, so think of this as a typical plan rather than a fixed schedule. We'll map out your timing together in your strategy session.

  1. Week 0

    Free strategy session

    A senior specialist looks at your goals, your market and your current account if you have one, and shows you where the opportunity is.

  2. Weeks 1–2

    Audit and tracking

    We set up or fix conversion tracking, plan the account structure and agree clear targets with you.

  3. Weeks 2–4

    Build and launch

    Campaigns, ads, keywords, audiences and product feeds are built and switched on. Google's systems need time to learn, and we guide them through it.

  4. Month 2 onward

    Optimise and scale

    Ongoing optimisation, a plain-English report every month, and budget moved toward whatever's proven to work.

Book a Free Strategy Session

Senior people on your account. Always.

We're a small, senior team, and the specialist who plans your campaigns is the one who runs them.

Book a Free Strategy Session

No juniors, ever

There's no hand-over once you've signed up, because we don't employ juniors.

20+ years of combined experience

Hands-on experience across lead generation and ecommerce, on your account from day one.

Clients who stay

100% of our clients have stayed with us for 12 months or more.

Month to month, always

No lock-in contracts. We earn your business every month.

Certified Google Partner

And certified partners with Meta, Shopify, Klaviyo, TikTok, Pinterest and SEMrush.

Reports you'll actually read

Every month you'll see what we spent, what it brought in and what we're doing next, in plain English.

Certified Google Partner Senior specialists on every account
Month to Month No lock-in contracts, ever
Plain-English Reporting Monthly, focused on leads & sales

Google Ads FAQs

It depends on your market, your competition and your goals. In your free strategy session we'll recommend a starting budget based on all three, with enough room for Google's systems to learn, and a plan to grow it as results come in.

Ads can start showing once your campaigns are approved. After launch there's a learning period while Google's automated bidding works out who to show your ads to, and performance generally steadies as we test and refine. We'll talk you through what to expect for your market.

No. We work month to month because we'd rather earn your business every month. It's working: 100% of our clients have stayed with us for 12 months or more.

They can. For most industries in Australia, Google can show eligible text and Shopping ads from Search, Shopping and Performance Max campaigns within AI Overviews. We make sure your ads, landing pages and tracking are ready to compete for those placements.

Service businesses usually start with Search, which captures people actively looking for help. Online stores usually lead with Shopping or Performance Max, so products, photos and prices show up front. Most accounts end up with a mix, and we'll recommend the right starting point for yours.

They work best together. Google Ads puts you in front of people searching right now and shows which keywords and offers turn into customers. SEO builds lasting organic visibility over time, and what we learn from your ads helps sharpen it.

Ready to turn searches into customers?

Book a free strategy session with a senior Google Ads specialist. We'll look at your market, your competitors and your current account if you have one, and show you where the opportunity is. No pressure, no jargon.

Book a Free Strategy Session 1300 366 438