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Insights on branding, marketing, and growth from the Big Digital team.

Insights on branding, marketing, and growth

Google’s Demand Gen updates: YouTube ads that start conversations
24 Sep 20265 min read

Google’s Demand Gen updates: YouTube ads that start conversations

Google's August and September Demand Gen Drops add messaging tests, a Business Agent for YouTube ads, one-click image ads and AI video creation.

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Google’s AI Max upgrade: what changed in your Search campaigns
23 Sep 20265 min read

Google’s AI Max upgrade: what changed in your Search campaigns

Google has been auto-upgrading Search campaigns to AI Max through September and has flagged a unified AI Max report. Here's what changed and what…

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Threads ads no longer need an Instagram account: what it means
21 Sep 20264 min read

Threads ads no longer need an Instagram account: what it means

Meta is decoupling Threads ads from Instagram, so businesses can advertise from a Threads profile alone. Here's who should pay attention.

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HubSpot UNBOUND 2026: AI agents arrive in your CRM
16 Sep 20265 min read

HubSpot UNBOUND 2026: AI agents arrive in your CRM

HubSpot's Fall 2026 release adds marketing, prospecting, revenue and customer agents. Here's what was announced and why clean CRM data comes first.

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AI assistants can now read your ad accounts: MCP explained
31 Aug 20265 min read

AI assistants can now read your ad accounts: MCP explained

Microsoft, Meta and Google now offer MCP connections that let AI assistants pull ad data. Here's how small teams can use them safely.

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Privacy Act tranche 2: what the draft bill means for marketers
31 Aug 20265 min read

Privacy Act tranche 2: what the draft bill means for marketers

The draft Privacy Amendment (Personal Data Protection) Bill 2026 proposes tighter consent, rules on trading data and a new direct marketing regime.

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Google’s new AI Max testing tools: test before you scale
20 Aug 20265 min read

Google’s new AI Max testing tools: test before you scale

Google's multi-campaign A/B tests, AI Max experiments with brand and location controls, and one-click Performance Planner changes explained.

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Meta AI can now analyse your ad account: use it wisely
20 Aug 20265 min read

Meta AI can now analyse your ad account: use it wisely

Meta AI can now connect to your ad campaigns and Google Workspace to analyse performance and build reports. Here's how to use it without…

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Under-16 ban review: what it means for your social ads
31 Jul 20265 min read

Under-16 ban review: what it means for your social ads

eSafety's first evaluation found more than 80% of surveyed kids still use restricted platforms. Here's what that means for social advertisers.

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Meta’s Muse Image comes to Advantage+ creative: what to know
07 Jul 20264 min read

Meta’s Muse Image comes to Advantage+ creative: what to know

Meta's new Muse Image model is powering AI image tools in Advantage+ creative. Here's what it does, the risks, and how to test it…

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