Social Media Marketing

Creative-led paid social across Facebook, Instagram, Threads, TikTok and Pinterest, built to turn scrollers into customers.

Turn scrollers into customers.

Most paid social campaigns burn budget chasing reach. Ours chase return. As certified partners with Meta, TikTok and Pinterest, we build creative-led campaigns across Facebook, Instagram, Threads, TikTok and Pinterest that are engineered to sell, not just to be seen.

  • Certified Meta, TikTok & Pinterest partners
  • Senior team, no juniors
  • Month to month, no lock-in
A smartphone on a stabiliser filming a slice of fig tart and a cup of tea for a short-form video ad
  • Short-form video
  • Statics
  • Carousels
  • Creator-style content

You've got about two seconds. We make them count.

People don't open Facebook, Instagram or TikTok to look at ads. They're there to be entertained, inspired or distracted, and they decide almost instantly whether your ad deserves their attention. Meta reported in March 2026 that 46% of online purchase conversions with Reels now happen within the first two seconds.

So we build every ad from the hook out.

Example
Illustrative example. Every ad we build is planned from the hook out.
  1. 1

    The hook First two seconds

    A face, a problem, a result. Something that earns the pause.

  2. 2

    The proof

    A demo, a real review, a before-and-after. The reason to believe you.

  3. 3

    The offer

    Why you, and why now.

  4. 4

    The action

    One clear next step: shop, book or call.

On social, your creative is your targeting.

Paid social has changed. Meta's Advantage+ and TikTok's Smart+ now use AI to decide who sees your ads, where and when, so increasingly the ad itself does the targeting. A video about a burst pipe at 2am finds people with a burst pipe. A carousel of Christmas gift ideas finds gift buyers.

Meta's own engineers describe its ad delivery system as designed to pick the right creative for each person as advertisers supply more variety. Stacking interests and micro-managing audiences has given way to something simpler. Give the platforms three things and they get very good at finding your buyers:

  • A range of genuinely different, high-quality ads
  • Accurate conversion data
  • A clear goal

That's what we're built for: the right ingredients and a senior hand on the wheel, so the automation works for your bottom line, not just the platform's.

A small marketing team gathered around a table reviewing printed ad creative together

How we find your winning ads and keep finding them

There's no such thing as one perfect ad. There's a system that keeps producing winners. Here's ours.

  1. 01

    Creative strategy

    We start with your offer, customers and competitors, not a template, then map out the hooks and angles worth testing.

  2. 02

    Content & ad production

    We plan and produce scroll-stopping creative for the feed, using your content, our edits and creator-style video, all made for a phone screen.

  3. 03

    Launch & test

    Several genuinely different concepts go live at once, so real buyers tell us what converts.

  4. 04

    Scale winners

    Budget shifts toward what's working. Regular creative refreshes keep your ads feeling new, and everything we learn feeds the next round of ideas.

Creative testing board Six angles in. Winners scaled.
Example
  • Winner · scaling Problem → solution Video
  • Testing Social proof Static
  • Winner · scaling Product demo Video
  • Retired · fatigue Offer-led Carousel
  • Testing Founder story Video
  • New variant of a winner Creator-style Video
Where the budget goes

Colours match the ads on the board.

Budget follows the winners. Illustrative, not client data.

The right platform for the right job

We don't spread your budget across every app. We put it where your customers actually make buying decisions.

The all-rounder

Meta

Facebook, Instagram & Threads

Tracking and retargeting depth make Meta a powerhouse for ecommerce sales and local leads: reaching new customers, then bringing back website visitors and past buyers. Since Meta rolled out Threads ads worldwide in 2026, Threads placements come built in for extra reach.

Best for

  • Ecommerce sales
  • Local leads
  • Retargeting
The discovery engine

TikTok

Short-form video

Entertainment-first and driven by creative quality over granular targeting, TikTok is ideal for putting your product in front of people who didn't know they needed it yet. It works best with native, creator-style video, and we make sure yours belongs.

Best for

  • Product discovery
  • New audiences
  • Products that shine on video
The planning platform

Pinterest

Visual search & planning

People come to Pinterest to decide what they'll buy next. Pinterest says its users run more than 80 billion searches a month, and more than half of them are commercial.

Best for

  • Home & renovation
  • Fashion & beauty
  • Food, weddings & gifting

Not sure which mix suits you? That's exactly what the free strategy session is for. Book a Free Strategy Session

What every campaign gets, no exceptions

Whatever your budget or platform mix, these are built into every campaign we run.

Tracking that tells the truth

Meta Conversions API, TikTok Events API and Pinterest conversion tracking, tested before a dollar is spent, so the platforms learn from accurate data.

Several concepts, tested in parallel

Never one “hero” ad and a hope. Genuinely different ideas go head to head.

A proper funnel

Cold-audience prospecting and warm-audience retargeting run separately, each with messaging made for that stage.

Regular creative refreshes

We watch frequency, click-through rates and costs, and refresh creative before fatigue starts costing you money.

Budget matched to your buyers

Your platform mix follows where your customers decide, not where impressions are cheapest.

Not sure where to start?

We'll recommend a budget and platform mix based on your goals and market.

Book a Free Strategy Session

Measured in sales and leads, not likes

Reach, views and engagement are useful signals, but they aren't the goal. We judge success by what lands in your business: purchases, booked jobs, qualified leads, cost per acquisition and return on ad spend.

The platforms are heading the same way. In March 2026, Meta changed its click attribution to count only link clicks for website conversions, bringing its reporting closer to tools like Google Analytics. We go further, cross-checking platform numbers against your store, CRM or Google Analytics.

Every month you'll get a plain-English report from the specialist who runs your account.

Your monthly report Written in plain English by your specialist Example
  • What we spentEvery dollar, by platform and campaign.
  • What it returnedSales, leads, cost per acquisition and return on ad spend.
  • What we learnedWhich hooks, offers and formats won, and why.
  • What we're testing nextNew concepts and fresh variants of the winners.
Cross-checked against Your store CRM Google Analytics

Senior people on your account. Every day.

A small, senior team in North Geelong, working with businesses across Australia. The person who plans your strategy runs your campaigns.

Book a Free Strategy Session

Senior specialists only

No juniors, ever. More than 20 years of combined experience.

One team, creative to media

The people planning your ads also run them, so every lesson feeds the next round.

Certified partners

Meta, TikTok and Pinterest, plus Google, Shopify, Klaviyo and SEMrush, so social connects with your search, store and email.

Month to month

No lock-in contracts. We earn your business every month.

Clients who stay

100% of our clients have stayed with us for 12 months or more.

A free strategy session

Start with a senior specialist and a clear plan. No pressure, no hard sell.

Certified Meta Partner Facebook, Instagram & Threads
Certified TikTok Partner Short-form video that sells
Certified Pinterest Partner Visual search & planning

Social Media Marketing FAQs

There's no one-size-fits-all number. It depends on your goals, market, margins and competition. In your free strategy session we'll recommend a budget based on your goals and market, focused on a few strong creative tests rather than spread thin across every platform.

Early signals like clicks, costs and first conversions come through once campaigns go live. Meta's guidance is that an ad set needs around 50 optimisation events in the week after its last significant edit to exit the learning phase, so we give campaigns time to settle before judging them, then build on what works.

No. Phone-shot, creator-style content often fits the feed better than polished studio footage. We plan and produce scroll-stopping creative using your content, our edits and creator-style video, and we make the most of the photos and video you already have.

It comes down to how your customers buy. Meta suits most ecommerce and local service businesses. TikTok is great for discovery and products that come alive on video. Pinterest shines for considered, visual purchases like homewares, renovations, fashion and gifts. We'll recommend a mix based on where your buyers actually make decisions.

For most businesses, very little changes. Since 10 December 2025, age-restricted platforms including Facebook, Instagram, Threads and TikTok must take reasonable steps to stop Australians under 16 from having accounts. That responsibility sits with the platforms, and Pinterest isn't currently considered age-restricted. If your products are bought for teenagers, we focus on the people who pay: parents and carers.

Where it helps you. Meta's and TikTok's AI tools are excellent for resizing and producing extra variations of proven ads, which means more testing for the same budget. The strategy, the ideas and the final quality check always come from our senior team.

Ready to make your social ads pay their way?

Talk to a senior specialist about where your customers are scrolling, what your competitors are running and where your quickest wins are. You'll leave with a clear plan, whether or not you work with us. No pressure, no lock-in.