Experiments

Insights on branding, marketing, and growth from the Big Digital team.

Insights on branding, marketing, and growth

Google’s new AI Max testing tools: test before you scale
20 Aug 20265 min read

Google’s new AI Max testing tools: test before you scale

Google's multi-campaign A/B tests, AI Max experiments with brand and location controls, and one-click Performance Planner changes explained.

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