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Google’s Demand Gen updates: YouTube ads that start conversations

24 Sep 20265 min read

Google’s Demand Gen updates: YouTube ads that start conversations

Google's August and September Demand Gen Drops add messaging tests, a Business Agent for YouTube ads, one-click image ads and AI video creation.

Google’s AI Max upgrade: what changed in your Search campaigns

23 Sep 20265 min read

Google’s AI Max upgrade: what changed in your Search campaigns

Google has been auto-upgrading Search campaigns to AI Max through September and has flagged a unified AI Max report. Here's what changed and what…

Google’s new AI Max testing tools: test before you scale

20 Aug 20265 min read

Google’s new AI Max testing tools: test before you scale

Google's multi-campaign A/B tests, AI Max experiments with brand and location controls, and one-click Performance Planner changes explained.