Meta Ads

Insights on branding, marketing, and growth from the Big Digital team.

Insights on branding, marketing, and growth

Threads ads no longer need an Instagram account: what it means
21 Sep 20264 min read

Threads ads no longer need an Instagram account: what it means

Meta is decoupling Threads ads from Instagram, so businesses can advertise from a Threads profile alone. Here's who should pay attention.

Read more
Meta AI can now analyse your ad account: use it wisely
20 Aug 20265 min read

Meta AI can now analyse your ad account: use it wisely

Meta AI can now connect to your ad campaigns and Google Workspace to analyse performance and build reports. Here's how to use it without…

Read more
Under-16 ban review: what it means for your social ads
31 Jul 20265 min read

Under-16 ban review: what it means for your social ads

eSafety's first evaluation found more than 80% of surveyed kids still use restricted platforms. Here's what that means for social advertisers.

Read more
Meta’s Muse Image comes to Advantage+ creative: what to know
07 Jul 20264 min read

Meta’s Muse Image comes to Advantage+ creative: what to know

Meta's new Muse Image model is powering AI image tools in Advantage+ creative. Here's what it does, the risks, and how to test it…

Read more